An American cap factory company located in Buffalo, New York that is founded by German immigrant Ehrhardt Koch in 1920. New Era Cap becomes an exclusive factory and marketer of official on-field cap used not only for all Major League Baseball teams, but also for other minor leagues. New Era Cap continues to thrive by owning other licenses such as National Hockey League, National Basketball Association, National Rugby League, and more than other 200 licenses.

  • Under the new name New Era Cap Co., Ehrhardt's family-owned company began producing 60.000 Gatsby-style fashion cap per year.

    The 20s
  • The 30s

    The first New Eraprofessional baseball cap was produced in 1934 for the Cleveland Indians’ home and away uniforms.

  • New Era’s elastic-backed, adjustable caps made their debut in the 1940s

    The 40s
  • The 50s

    New Era was the only independent cap maker supplying caps to big league baseball teams such as Brooklyn Dodgers, Cincinnati Reds, Cleveland Indians and Detroit Tigers. In 1954 the 59FIFTY cap was born.

  • New Era opened the doors to its manufacturing facility in Derby, New York as an exclusive producer of the iconic 59FIFTY cap. In 1961, the company was invited to the Winter Baseball Meetings for the first time.

    The 60s
  • The 70s

    By 1974, 20 of the 24 professional teams comprising Major League Baseball were signed with New Era.

  • Caps for college sports, AAA and international baseball leagues were augmented with newly designed tennis and golf headwear. In 1986, New Era’s official on-field 59FIFTY cap was added as part of the Diamond Collection.

    The 80s
  • The 90s

    In 1996, New Era received a special request from filmmaker Spike Lee for a customized red- colored New York Yankees cap. New Era’s first commercial was published in 1997.

  • The New Era’s globalization efforts continued with offices opening up in Europe, Japan, and Australia within a two-year period.

    The 00s
  • The 10s

    New Era and the National Football League partnered once again as having exclusive on-field rights for athlete’s cap. On the NFL announcement, New Era released one of its most technologically advanced baseball cap yet, known as the Diamond Era cap.

Urban Club is going to present two product lines of New Era Cap, sports and lifestyle, for fulfilling market demand to help young people express their spirit, pride and style. Featured: Sport & Lifestyle. Sport: MLB, NBA and NFL. Lifestyle: Marvel, Disney, DC Comic, Starwar, Simpson, Snoopy, Flintstone, South Park, Wu-tang Clan, Manchester United and Sex Pistols.