RVCA is a Costa Mesa, California-based clothing company owned by Billabong.
The logotype for RVCA portrays the letter A without a crossbar, resembling an uppercase lambda. The 'V' character is a 'U' written in traditional Roman script. Occasionally "RVCA" is written in a different script or appears in art where it is clear that the true name is 'Ruca'. The name resembles ρούχα (upper case: ΡΟὙΧΑ), pronounced [ˈru xa]. The RVCA logo is based on the two chevrons, the V & the A, representing the brands ethos "The Balance of Opposites" as stated by RVCA founder PM Tenore.